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Brand Snapshot: Imperial Black

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Every once in a while, I like to deviate from the inner workings of branding, marketing, social business and other “businessy” stuff, to showcase companies and products that actually apply all the principles we discuss here and do things right. (See earlier posts about Poler, Rapha and Ford, for instance.) Today, I want to introduce you to Imperial Black. I ran into them pretty much by accident (a friend of a friend introduced me to one of their peeps socially) and that was when it occurred to me that I had been following both their Instagram account and their Pinterest account for some time. (They also have a very nice Tumblr, and all in all, their social presence is pretty solid, even on Twitter, where they engage folks who mention them. No outsourced BS there. It’s the real thing.)